How does FAIR COST PRICING work?
Label 'Revenue manager'
DEBENAPS
Last Update setahun yang lalu
Key principles:
A market entry price is offered to the hotelier for each day of the year and for all room categories. This price is the result of AI that analyzes 'the largest number' of prices practiced by the market within the competitive area defined by the hotel provider. The hotelier is free to adjust each of these prices to better fit their specificities.
As bookings increase, already-purchased clients benefit from discounts, thanks to a share of the additional revenue.
Unlike traditional loyalty cards, the discounts:
- Are known before the purchase
- Are the same for everyone
- Depend on collective purchases, not individual purchases
benefit from a decrease in price via revenue sharing - to be precise the customer pays a deposit when booking the room; the total price of the stay evolves (increases, decreases or stays the same) according to the number of bookings. The more bookings, the lower the final price. On the day of booking the customer pays the difference between the final price of the night and the deposit. The decrease affects all customers equally
